Appropriateness, appropriateness, appropriateness. Those are wise words from an insightful man. Paul Vincent Wiseman, in fact. I heard these words from him during an interview with Pamela Lerner Jaccarino, Editor-In-Chief of Luxe interiors + design magazine during Market week at the San Francisco Design Center.
One of The Wiseman Groups’ latest projects graced the cover of Luxe Magazine and was represented with a beautiful spread on the inside pages. Luckily for me, Paul was there to tell us about the process and give us an inside look at how his firm works.
Last year, this very home was on the Community Service League's 34th Annual Kitchen Tour and I had the distinct pleasure and honor to work with Wiseman's right hand man and one of three principal designers, James Hunter.
As Co-Chair of the event, I worked side by side with James and the very generous homeowner in readying this magnificent home for the show. It was such a pleasure. James exudes graciousness, as does his boss and the entire company.
You can tell there is an intentional quality of honesty and integrity, not only in the way they treat their clients but also how they approach their design. As a growing firm, I feel in awe of such talent that’s been in the business I love for 35 years. I also feel gratitude there is a company I can try to emulate in business philosophy. It’s one I can learn from and one who makes me proud to be an interior designer.
One thought that rose above all others during Paul Wiseman's interview is he does storytelling with his clients through the interiors he designs for them. He doesn’t just design their home, he tells their story. This resonated with me and sums up our purpose as designers.
The thread of appropriateness and storytelling will be woven into the next few blog posts as I continue to express what I have learned this week at Market in San Francisco. And by the way, CSL’s 35th Annual Kitchen Tour will be held on May 15th with 5 fabulous homes in Hillsborough and San Mateo Park. Follow this link to buy tickets when they go on sale at www.cslsmc.org.