Now that we have moved into our new Carmel office it is time to get down to business. Soon it will be out with the card tables and boxes and in with a productive, inspired and enticing shop and office space designed to meet my creative needs as well as draw the passerby in.
First things first – a new sign marking our shop that conforms to Carmel’s standards and regulations. Taking these restrictions on as a personal design challenge, and with an appreciation and understanding of the city’s desire to maintain its beauty and charm, I dove in to the task with relish. What designer isn’t intrigued by overcoming obstacles with beauty and functionality?
The restrictions were thus – it must be wood and of a specified size. The options for materials/techniques we could use were paint, sandblasting or carving. I love my logo and wanted to be sure it was clearly visible as well as beautifully realized. After going on a fact finding mission to see what neighboring businesses had done within the restrictions yet still reflected their business personality, I came up with a solution.
Selecting a sign isn’t too different from designing a home, just on a smaller scale. Both should give an impression of the personality of the occupant, be enticing and draw a visitor in as well as provide comfort and peace to owner. Interior design is like personal branding, the unspoken voice the interior gives of those who reside there.
I am so pleased with how the sign came out. When you are next in Carmel I hope you will come by to check it out in person!
Photos: Jana Meewes Magginetti